Integrated Global Brand Campaign

Business Goals

• Develop an integrated campaign that raises awareness of Asana’s brand

• Articulate Asana’s unique value proposition

• Create a platform for creating customer momentum and telling their stories

Success Criteria

• Aided and unaided brand awareness

• Brand perception study

• Web traffic

• Social and community engagement

Distribution Channels

• Web landing page

• User generated content

• Digital ads (brand and performance ads)

• Blog

• Email

• Press

• Community events

• Social

• Web homepage takeover

• Digital radio/podcasts

• Customer films

• Customer stories

• OOH